DN Van Lines debut its first Television commercial on a half-hour show on NESN’s Celebrity Spotlight Series on December 14 at 6pm. The commercial will continue to air in the Months of January and February of 2013.
The show was filmed primarily during a Canadian-US youth hockey tournament that took place at New England Sport Center over the recent Thanksgiving weekend. The tournament, the second annual North American Fall Classic, brought dozens of teams to Marlborough MA for three days of intense competition.
Hockey Hall of Famer and former Bruin, Ray Bourque, hosts the show. The show also features short interviews with Sen. James Eldridge (D-Acton), Sen. Karen Spilka (D-Ashland), and Marlborough Mayor Arthur Vigeant.
“We chose to advertise on this program because it documents the logistics of a nationally recognized athletic completion taking place right here in Marlborough MA where our corporate Headquarters is located.” said Oded Carmi, DN Van Lines president. “We had considered TV marketing for a long time, and this seemed to be the perfect opportunity.”
The commercial depicts a team of interviewers canvassing the streets of Boston and asking local New England residents about their experience moving themselves. The responses are honest, thought provoking, and often comical. The commercial gives in-sight into the struggles of moving oneself without professional assistance and encourages the use of a licensed moving company.
Inclusion in the Celebrity Spotlight show is DN Van Lines’ first foray into television marketing. NESN, which reaches 4 million homes in a six-state area, will rebroadcast the show on December 31 at 7pm, and on three January dates, as well as dates in February to be announced. DN Van Lines is one of the show’s sponsors along with the Boston Rockhoppers and the Horseshoe Pub & Restaurant.
A major player in the East Coast moving and storage market, DN Van Lines is considered one of the East Coast’s premier relocation professionals handling the moves some of Boston’s biggest sports star, such as former Boston Celtic Ray Allen, and former New England Patriot Brian Hoyer, among others. DN Van lines provide local and long distance moving services as well as storage, packing, hoisting, and disposal services. Contact us now at 1-800-51-Mover.